And how to use them as inspiration to develop your brand narrative. As a brand, I’m quite sure you’ve been drilled on the importance of your core values as a cornerstone of your business. But they should not be left on the pages of your business plan. A string ofContinue Reading


Taller Virtual: adaptándonos ante el cambio Es un gusto para mi haber pasado las pasadas semanas preparando nuestro primer taller virtual en cuenta regresiva! Estos días han sido otro testimonio de la capacidad que todos tenemos para adaptarnos a los cambios y buscar oportunidades. Cuando fue evidente para mí queContinue Reading


No matter the size of your business and brand or the industry it belongs to, the process ultimately involves people. Its growth depends on people. And when there’re people, there’re feelings you must be able to understand. According to the academic blog The Conversation, “Empathy is the ability to shareContinue Reading


Let’s get down to business. Your content creation business that is, and the importance of prioritizing the four pillars of content creation to spread, validate and strengthen your global connection. Even if you are a small business, focusing exclusively on your local market, you need to leave yourself room toContinue Reading