2020 had so much potential. We welcomed the year with a long list of plans, dreams, and expectations. Creativity in a time of crisis was the furthest thing from my mind. I wanted to make this web and blog a destination for busy entrepreneurs wanting to create and develop bilingualContinue Reading
When you don’t have a plan, there’s no way to know for sure if you’re spending your limited time and effort on what will have the greatest impact on your ROI. And for that very reason, your plan must make room for your small biz content. The truth is, if youContinue Reading
If your business doesn’t have a website, how will people know you are out there? And if your website doesn’t have a business blog, how will the people who find you know your story? Yes, you can and should share snippets of your story and develop your business narrative onContinue Reading
And how to use them as inspiration to develop your brand narrative. As a brand, I’m quite sure you’ve been drilled on the importance of your core values as a cornerstone of your business. But they should not be left on the pages of your business plan. A string ofContinue Reading
Taller Virtual: adaptándonos ante el cambio Es un gusto para mi haber pasado las pasadas semanas preparando nuestro primer taller virtual en cuenta regresiva! Estos días han sido otro testimonio de la capacidad que todos tenemos para adaptarnos a los cambios y buscar oportunidades. Cuando fue evidente para mí queContinue Reading
Now more than ever it’s time to engage in reflection and action, as the antidotes to social distancing and feelings of loss, isolation, frustration, and fear. We all want things to go “back to normal.” But the best thing you can do right is to take life as it is,Continue Reading
5 Effective Ways to Identify and Engage Your Tribe’s Point of View Yes! You want to know, connect and engage your tribe or community of top fans and followers. At any stage of your business and brand’s journey, your raving fans and avid followers will stick their heads out forContinue Reading
No matter the size of your business and brand or the industry it belongs to, the process ultimately involves people. Its growth depends on people. And when there’re people, there’re feelings you must be able to understand. According to the academic blog The Conversation, “Empathy is the ability to shareContinue Reading
Today I’m celebrating the website relaunch for The Creative Confidential. This website is well into its fourth year. But to make 2020 my most creative year I’m embracing a new mindset, and have set ambitious goals, so this virtual home (and office) is now officially open for business. Knowing thatContinue Reading
