When you don’t have a plan, there’s no way to know for sure if you’re spending your limited time and effort on what will have…
Why Should Your Business Have a Blog?
If your business doesn’t have a website, how will people know you are out there? And if your website doesn’t have a business blog, how…
Why Are Core Values the Foundation of Your Content?
And how to use them as inspiration to develop your brand narrative. As a brand, I’m quite sure you’ve been drilled on the importance of…
Mini-post: Reflection and Action
Now more than ever it’s time to engage in reflection and action, as the antidotes to social distancing and feelings of loss, isolation, frustration, and…
Mini-Post: Why plan a website relaunch?
Today I’m celebrating the website relaunch for The Creative Confidential. This website is well into its fourth year. But to make 2020 my most creative…
The 4 Pillars of Content Creation for Business
Let’s get down to business. Your content creation business that is, and the importance of prioritizing the four pillars of content creation to spread, validate…