man-sitting-down-to-write-content-for-small-biz

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When you don’t have a plan, there’s no way to know for sure if you’re spending your limited time and effort on what will have the greatest impact on your ROI. And for that very reason, your plan must make room for your small biz content. The truth is, if youContinue Reading

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If your business doesn’t have a website, how will people know you are out there? And if your website doesn’t have a business blog, how will the people who find you know your story? Yes, you can and should share snippets of your story and develop your business narrative onContinue Reading

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And how to use them as inspiration to develop your brand narrative. As a brand, I’m quite sure you’ve been drilled on the importance of your core values as a cornerstone of your business. But they should not be left on the pages of your business plan. A string ofContinue Reading

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Now more than ever it’s time to engage in reflection and action, as the antidotes to social distancing and feelings of loss, isolation, frustration, and fear. We all want things to go “back to normal.” But the best thing you can do right is to take life as it is,Continue Reading

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Today I’m celebrating the website relaunch for The Creative Confidential. This website is well into its fourth year. But to make 2020 my most creative year I’m embracing a new mindset, and have set ambitious goals, so this virtual home (and office) is now officially open for business. Knowing thatContinue Reading

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Let’s get down to business. Your content creation business that is, and the importance of prioritizing the four pillars of content creation to spread, validate and strengthen your global connection. Even if you are a small business, focusing exclusively on your local market, you need to leave yourself room toContinue Reading

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My self-published trade book arrived and I must say, I’m pleased with the final product and the book-making process with Blurb as a whole. These are the details of the book I made: Trade Book Format (size 6×9) Soft Cover Economy, standard paper (matte) 28 pages. Text and images. FirstContinue Reading

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Simona’s New Friend is the third installment of the bilingual children book series Simona’s Adventures.  What is this bilingual book series about? Simona was the little character that pushed me into self-publishing three years ago. Ever since the illustrator, Mariel Garcia, sent me the draft of Simona I knew IContinue Reading

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I must confess, for years I had a negative view of routine. Even as it was part of my daily life, instead of believing my routine was a source of self-empowerment I saw it as confining and restrictive. Is it friend or foe? Of course, as a child and adolescent,Continue Reading